Tuesday, November 20, 2007

Last night HBO premiered I Am An Animal: The Story of Ingrid Newkirk and PETA. Since its inception, People for the Ethical Treatment of Animals (PETA) has made headlines and raised eyebrows. They are almost single-handedly responsible for the movement against animal testing and their efforts have raised the suffering animals experience in a broad spectrum of consumer goods production and food processing into a cause célèbre.

PETA first made headlines in the Silver Spring monkeys case, when Alex Pacheco, then a student at George Washington University, volunteered at a lab run by Edward Taub, who was testing neuroplasticity on live monkeys. Taub had cut sensory ganglia that supplied nerves to the monkeys’ fingers, hands, arms, legs; with some of the monkeys, he had severed the entire spinal column. He then tried to force the monkeys to use their limbs by exposing them to persistent electric shock, prolonged physical restraint of an intact arm or leg, and by withholding food. With footage obtained by Pacheco, Taub was convicted of six counts of animal cruelty—largely as a result of the monkeys’ reported living conditions—making them “the most famous lab animals in history,” according to psychiatrist Norman Doidge. Taub’s conviction was later overturned on appeal and the monkeys were eventually euthanized.

PETA was born.

In the subsequent decades they ran the Stop Huntingdon Animal Cruelty against Europe’s largest animal-testing facility (footage showed staff punching beagle puppies in the face, shouting at them, and simulating sex acts while taking blood samples); against Covance, the United State’s largest importer of primates for laboratory research (evidence was found that they were dissecting monkeys at its Vienna, Virginia laboratory while the animals were still alive); against General Motors for using live animals in crash tests; against L’Oreal for testing cosmetics on animals; against the use of fur for fashion and fur farms; against Smithfield Foods for torturing Butterball turkeys; and against fast food chains, most recently against KFC through the launch of their website kentuckyfriedcruelty.com.

They have launched campaigns and engaged in stunts that are designed for media attention. In 1996, PETA activists famously threw a dead raccoon onto the table of Anna Wintour, the fur supporting editor-in-chief of Vogue, while she was dining at the Four Seasons in New York, and left bloody paw prints and the words “Fur Hag” on the steps of her home. They ran a campaign entitled Holocaust on your Plate that consisted of eight 60-square-foot panels, each juxtaposing images of the Holocaust with images of factory farming. Photographs of concentration camp inmates in wooden bunks were shown next to photographs of caged chickens, and piled bodies of Holocaust victims next to a pile of pig carcasses. In 2003 in Jerusalem, after a donkey was loaded with explosives and blown up in a terrorist attack, Newkirk sent a letter to then-PLO leader Yasser Arafat to keep animals out of the conflict. As the film shows, they also took over Jean-Paul Gaultier‘s Paris boutique and smeared blood on the windows to protest his use of fur in his clothing.

The group’s tactics have been criticized. Co-founder Pacheco, who is no longer with PETA, called them “stupid human tricks.” Some feminists criticize their campaigns featuring the Lettuce Ladies and “I’d Rather Go Naked Than Wear Fur” ads as objectifying women. Of their Holocaust on a Plate campaign, Anti-Defamation League Chairman Abraham Foxman said “The effort by PETA to compare the deliberate systematic murder of millions of Jews to the issue of animal rights is abhorrent.” (Newkirk later issued an apology for any hurt it caused). Perhaps most controversial amongst politicians, the public and even other animal rights organizations is PETA’s refusal to condemn the actions of the Animal Liberation Front, which in January 2005 was named as a terrorist threat by the United States Department of Homeland Security.

David Shankbone attended the pre-release screening of I Am An Animal at HBO’s offices in New York City on November 12, and the following day he sat down with Ingrid Newkirk to discuss her perspectives on PETA, animal rights, her responses to criticism lodged against her and to discuss her on-going life’s work to raise human awareness of animal suffering. Below is her interview.

This exclusive interview features first-hand journalism by a Wikinews reporter. See the collaboration page for more details.

Contents

  • 1 The HBO film about her life
  • 2 PETA, animal rights groups and the Animal Liberation Front
  • 3 Newkirk on humans and other animals
  • 4 Religion and animals
  • 5 Fashion and animals
  • 6 Newkirk on the worst corporate animal abusers
  • 7 Animal Enterprise Terrorism Act
  • 8 Ingrid Newkirk on Ingrid Newkirk
  • 9 External links
  • 10 Sources

Cisco sues Apple for iPhone trademark

Posted by: in Uncategorized
10
Dec

Friday, January 12, 2007

The iPhone only made its appearance as a prototype and there have been controversies aroused.

The dispute has come up between the manufacturer of the iPhone (which was resented on Wednesday for the first time) – Apple Inc. – and a leader in network and communication systems, based in San JoseCisco. The company claims to possess the trademark for iPhone, and moreover, that it sells devices under the same brand through one of its divisions.

This became the reason for Cisco to file a lawsuit against Apple Inc. so that the latter would stop selling the device.

Cisco states that it has received the trademark in 2000, when the company overtook Infogear Technology Corp., which took place in 1996.

The Vice President and general counsel of the company, Mark Chandler, explained that there was no doubt about the excitement of the new device from Apple, but they should not use a trademark, which belongs to Cisco.

The iPhone developed by Cisco is a device which allows users to make phone calls over the voice over Internet protocol (VoIP).

News briefs:August 14, 2006

Posted by: in Uncategorized
10
Dec

The time is 19:00 (UTC) on August 14th, 2006, and this is Audio Wikinews News Briefs.

Contents

  • 1 Headlines
    • 1.1 UN sponsored ceasefire in Israel-Lebanon begins
    • 1.2 Tamil Tigers say Sri Lanka’s government bombed orphanage
    • 1.3 Colombo land mine explosion kills seven
    • 1.4 Suspected low pathogenic H5N1 Bird Flu virus found in the United States
    • 1.5 Ariel Sharon’s condition worsens
    • 1.6 Fresh pictures of Castro and Chavez shown in Cuban media
    • 1.7 AIDS conference opens without PM
    • 1.8 Edinburgh Extends Parking Zone
    • 1.9 Wellington, New Zealand university student missing
    • 1.10 Court date “as needed” for lawsuit against Buffalo, N.Y. hotel proposal
  • 2 Closing statements

[edit]

Sunday, October 9, 2005

Canada’s federal government has announced a new program that plans to share unexpected budget surpluses with ordinary citizens. It should be introduced in Ottawa as early as Friday.

The Surplus Allocation Act would share any surplus equally between tax cuts, new spending and debt relief. It would not replace Canada’s $3 billion emergency fund. Under existing law any surplus is funneled completely into debt relief.

The benefit would come as an amount added on to the income tax returns of that year. It would then be added on to the amount a person can earn tax-free for each subsequent year.

Along with the new home heating oil rebate program are considered to be pre-election maneuvering from the liberals. Paul Martin has promised an election within 30 days of the Gomery Commission Report’s release. The report is expected in February.

Dog’s throat cut in Cairns, Australia

Posted by: in Uncategorized
10
Dec

Thursday, July 15, 2010

In what the RSPCA calls a “horrific” case of animal cruelty, a dog’s jaw was taped shut, and its throat cut, in Cairns, Australia.

The Staffordshire mix, who was found by police in a critical condition last Thursday, was reportedly struggling to breath and bleeding heavily due to her throat being slashed and her muzzle being bound.

“The way they cut was almost down to the larynx, so muscles were cut but luckily they missed the jugular veins,” said Sarah Gill, the vet who stitched the 10 cm long, 3 cm deep cut.

In a statement reported on Tuesday, Inspector Cameron Buswell, a law enforcement officer with the RSPCA animal welfare charity, said it is hard to comprehend that there are people in the community capable of this level of cruelty.

“This would have to be up there as one of the more horrific cases we’ve dealt with […]The poor dog must have been petrified. How she didn’t die is miraculous.” he said.

Named ‘Franky’ by rescuers, the dog is progressing well along her road to recovery, has a warm, loving and kind nature, and has begun to come out of her shell, Buswell said.

“She is a really nice natured animal and she loves being with people.”

This has become apart of string of violent attacks on pets in Queensland. Another dog in North Queensland named ‘Boof’ was beaten and left to die with a 30 kg chain around his neck in January. In May, a family dog in Toowoomba had its throat slit and a rubber band placed around the wound, twice.

The RSPCA is appealing for information from the public regarding the person or persons responsible for the latest attack.

Monday, August 27, 2012

London, England — As Paralympians ready for the Games which are set to open later this week, they have access to a world class fitness center inside the Paralympic Village which is designed to maximise their pre-Game preparations.

According to volunteers staffing the center, instead of being a single large room, as in Beijing, the building has numerous rooms. It, along with the adjacent Village Services Centre, is designed to be converted into a school after the games conclude. Rooms have been structured as a gym, an auditorium, and science laboratories.

Gym equipment is supplied by Technogym, an Italian firm that has supplied gym equipment for the Olympics since 2000. Equipment has been provided not just for for the Fitness Centre, but for gyms at all the Olympic venues. The newest equipment is oriented toward maximum flexibility, allowing athletes to exercise the particular muscles that they most require for their sport.

In addition to the equipment, the Fitness Centre also provides instructors trained in the use of the equipment, the likes of which athletes from many countries have never seen before. There are also a number of instructors available to provide motivational training.

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Saturday, June 12, 2010

The 2010 Susan G. Komen St. Louis Race for the Cure, held earlier today in St. Louis, Missouri, became the world’s largest Race for the Cure, with over 71,000 participants.

2010 marks the twelfth year for the race in St. Louis, which raises money for breast cancer research nationwide. Originally brought to the city in 1999, it has raised over US$19 million. It was sponsored by Wells Fargo Advisors, a locally-headquartered brokerage firm of the financial services provider Wells Fargo. Nationally, the Race for the Cure is hosted by Susan G. Komen for the Cure, a non-profit organization supporting breast cancer research.

In 1999, there were only about 10,000 participants in the St. Louis Race for the Cure. In recent years, the number has grown to over 60,000, and today’s 5K race saw over 71,000 runners, walkers, and wheelchair racers. Despite the heat and humidity, 1,090 teams signed up, and over 4,500 breast cancer survivors participated. Overall, the race raised more than US$3.3 million. A phone bank set up by Wells Fargo and local television station KSDK contributed over US$28,000 of that amount in four hours.

Prior to the race, there was a parade of all the breast cancer survivors who had signed up for the race. The actual competition began at 8:30 a.m. CDT (1330 UTC) with the wheelchair race. Following them were the timed runners, the untimed runners, the walkers, and lastly, the “fun walk” participants, who had only opted to walk one mile (1.6 kilometres).

The Komen St. Louis Race for the Cure is only one of many Races for the Cure, which is the largest group of 5K runs and walks in the world. The first Komen race was held in 1983 in Dallas, Texas, but has since spread to over 140 cities throughout the world. Proceeds from today’s St. Louis race will benefit both local institutions and the rest of the United States. At least 25 percent of the money raised will go toward funding national research on breast cancer, while the rest will be given to organizations in St. Louis for breast cancer awareness programs.

By James Calvin

Direct response marketing techniques should be used according to your budget. Some techniques are simple, while others require a larger investment.

Sometimes is seems that direct response marketing techniques should be anything but direct. Direct response marketing specialists are very fast to prove that there is one envelope color that always works better than another. Sans serif font type pulls 22% more than serif. Multi step marketing of the three steps provide more back end potential than other processes involving four or more steps. Typically these direct response marketing pros have all the documentation to prove that their methods work better than the next

However, sometimes to take advantage of direct response marketing techniques, they should be used in ways that are indirect. Rules can be broken if the situation and campaign calls for it, and new rules need to be established.

I was hired by another company to manage the marketing for a very nice hotel in California. The job was an easy one. It was to announce the opening of a gorgeous new, upscale, very expensive hotel. Easy, right?

YouTube Preview Image

Keep in mind that I was just brought on for this job, so I did not have much experience if any with the company that I was dealing with. So I was ready to conform to their rules and see how I can fit it. What was I going to bring to the table? I was going to apply my basic knowledge of direct response marketing techniques by the book.

So I started out using a standard letter in a standard windowed envelope, and I was ready to get it out. I was also hoping and ready to do a lot more because the hotel deserved a better launch, or at least thats how I personally felt. A hotel as nice as this needed to be introduced to the new people who would stay inside its beautiful luxurious walls. And sleep on its amazing beds looking out over the Pacific Ocean.

I was hoping for people to experience the experience of this hotel through my sales offer, and I was not too convinced that a standard letter in a windowed envelope would convey that message I was hoping.

So what did I do? I did what I always tell others to do, I took care of the project as they wanted me to, then I did what I felt would be best. I showed them the ideas that I had with the envelope and the standard letter, the serif type, but then I took it a step further.

I showed them something that I thought was worthy of that amazing hotel. It was a multifold, full color, bleed brochure that looked amazing, because it was exactly what the hotel felt like, inside and out. Rather than try and sell this hotel in words, I did so in pictures, capturing the grandeur of the hotel. Now, Im not saying Im a genius, but this direct response marketing technique really worked!

So what was the result of going against the grain so to speak? It was a staggering success. So looking back, yes, your direct response marketing techniques should be anything but direct!

So what did I learn out of all this? I learned that its best to follow directions, then take it one step further and follow your intuition.

About the Author: James Calvin is an avid studier of direct mail and direct response techniques. For more details on his most recommended products check out his website.

Direct response marketing techniques

and other resources can be found here!

Source:

isnare.com

Permanent Link:

isnare.com/?aid=120927&ca=Marketing

US stocks plummet

Posted by: in Uncategorized
9
Dec

Wednesday, May 17, 2006

US stocks plunged along with other stock markets overseas as a greater than expected rise in consumer prices fueled investors’ fears that the Federal Reserve’s campaign of raising interest rates is not over. At the close of trading at 4:00 PM EDT, the Dow Jones Industrial Average had fallen 214.28 points, or 1.88%, to 11,205.61. Technology stocks were not safe from the selling as well, as the NASDAQ fell 33.33 points, or 1.50%, to 2,195.80. The NASDAQ has now turned negative for 2006. Broader stock indices also finished much lower. The S&P 500 fell 22 points (1.68%) to 1,270.32. This is the biggest point loss on the Dow in 3 years.

The Consumer Price Index (CPI) showed that prices to the consumer increased by a greater-than-expected 0.6% in April. Core CPI, which factors out volatile food and energy prices, swelled by a greater-than-expected 0.3%.

Market breadth was extremely negative with advancers beating out decliners by a 5 to 1 ratio on the New York Stock Exchange. Volume was heavy with 2.95 billion shares changing hands. Of the 30 stocks that make up the Dow Jones Industrials, 29 of them closed down for the day. The only stock in positive territory was Hewlett-Packard, which closed up $1.05 (+3.38%) to $32.16/share after reporting quarterly earnings after the close Tuesday.

The selloff comes on the heels of the Dow rising to within 80 points of its all-time closing high of 11,722.98 just last week. That rally was built on hopes that the Federal Reserve was close to ending its interest rate hike campaign. Since that time the Dow has experienced 3 double-digit point losses. Many market analysts and technicians, including Ken Tower from Schwab’s CyberTrader, felt that the market was overbought and was due for a short-term correction. Today’s inflation report suggests that the Fed might have to tighten interest rates further to combat inflation and slow economic growth to a more sustainable pace. Higher interest rates increase the cost of money, thus discouraging borrowing by businesses and individuals.

European stock markets fell more sharply than those in the US. London’s FTSE fell 2.92%, Frankfurt’s DAX tumbled 3.4%, and Paris’ CAC 40 fell 3.18%.

Fuel leak prompts 17,000-vehicle recall by Toyota

Posted by: in Uncategorized
8
Dec

Sunday, June 27, 2010

Toyota announced on Friday that it will recall around 17,000 Lexus vehicles in response to risks of the fuel tank in the cars leaking after a collision.

The Lexus HS 250h model was subjected to the recall following a US National Highway Traffic Safety Administration (NHTSA) investigation. Despite previously passing Toyota safety inspections, the conclusions of an NHTSA sub-contracted investigator were that; when the vehicles in question collided with an object at more than fifty-miles-per hour, more than 142 grams of fuel, the maximum allowed by US law, leaked from the crashed car.

According to Toyota, further tests did not show any additional failure of the fuel tank.

In response to the findings, Toyota issued a recall of all affected vehicles, since the company had no solution immediately available. The recall includes 13,000 cars already sold, as well as another 4,000 still at dealerships.

Toyota says it plans to conduct further tests to determine the cause of the leak. A Toyota spokesman, Brian Lyons, said that the company was “still working to determine what the root cause of the condition is.” It’s still unclear when exactly the recall will take place, or when dealerships will be allowed to sell this model again. Lyons said that Toyota is “working feverishly to get this resolved as soon as possible.”

Toyota isn’t aware of any accidents stemming from the leaking fuel tank in the affected vehicles, first introduced in the summer of 2009.